MySpace Self Serve service
MySpace will announce plans to introduce a new advertising platform, “SelfServe by MySpace,” at Ad:Tech early November. The service itself will launch to a limited set of advertisers in the next sixty days.
SelfServe by MySpace will allow advertisers to directly purchase, create (see screen shot below) and analyze the performance of ads throughout the MySpace network, in a similar fashion to Google Adwords (although the MySpace platform is for building display ads, not text ads). MySpace will be the first of the big social networking sites to announce an advertising product such as this, with Facebook said to be announcing a similar service Tuesday.
The new tool will enable users to select from a number of ad targeting factors such as geographic, demographic, and various user interest categories. The service will be ready for use by early 2008. The minimum advertisement purchase size is $10; pricing will be based on a click to the advertiser’s profile and will be auction based once it gets going (to start things off, MySpace will charge a fixed CPC based on the category).
MySpace says there 23 million small and local businesses in the U.S. (citing government statistics) Only about 1 million of them advertise online, and those that do generally advertise only via search (Google, Yahoo, Microsoft). MySpace says about 10 million businesses maintain a profile on the service. The goal of the product is to give those businesses a new way to reach out to the community.
http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/
SelfServe by MySpace will allow advertisers to directly purchase, create (see screen shot below) and analyze the performance of ads throughout the MySpace network, in a similar fashion to Google Adwords (although the MySpace platform is for building display ads, not text ads). MySpace will be the first of the big social networking sites to announce an advertising product such as this, with Facebook said to be announcing a similar service Tuesday.
The new tool will enable users to select from a number of ad targeting factors such as geographic, demographic, and various user interest categories. The service will be ready for use by early 2008. The minimum advertisement purchase size is $10; pricing will be based on a click to the advertiser’s profile and will be auction based once it gets going (to start things off, MySpace will charge a fixed CPC based on the category).
MySpace says there 23 million small and local businesses in the U.S. (citing government statistics) Only about 1 million of them advertise online, and those that do generally advertise only via search (Google, Yahoo, Microsoft). MySpace says about 10 million businesses maintain a profile on the service. The goal of the product is to give those businesses a new way to reach out to the community.
http://www.techcrunch.com/2007/11/04/myspace-to-announce-self-serve-advertising-network/
Labels: mySpace, Self Serve
posted by Conny at
12:45 PM
|
0 Comments
