Conny's and Suzanne's Work Snippets

CNET Widget

2008-10-06T11:40:00.001-07:00

embedtag <--- set in ReviewsController.as

CNET Widget

2008-10-06T11:34:00.001-07:00

embedtag <--- set in ReviewsController.as

What's next in Marketing and Advertising

2008-07-08T07:27:00.001-07:00

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CBS Widget Galleries

2008-06-26T15:30:00.000-07:00

CBS News:
http://www.cbsnews.com/stories/2008/02/06/utility/main3798765.shtml

CBS Sports:
http://cbs.sportsline.com/xml/widgets

News Widget with sign-up

2008-06-20T12:55:00.001-07:00

test

2008-06-13T13:21:00.001-07:00

Example iframe:
src="http://mads.com.com/mac-ad?celt=ifc&ptnr=5&rgroup=13234&segment=801934&adstyle=NOOVERGIF&t=[timestamp]" width="300" height="250" marginwidth="0" marginheight="0" frameborder="0" scrolling="no" allowtransparency="true" background-color="transparent">src="http://adlog.com.com/adlog/i/r=13234&s=801934&h=cn&p=5&l=en_US&t=[timestamp]/http://i.i.com.com/cnwk.1d/Ads/2142/11/cnettv_blender2_300x250.jpg" height="250" width="300" border="0" alt="Click Here!" />

Javascript ad example:

href="http://adlog.com.com/adlog/c/r=13234&s=802489&h=cn&p=5&l=en_US&t=[timestamp]/http://www.cnet.com" target="_blank">src="http://adlog.com.com/adlog/i/r=13234&s=802489&h=cn&p=5&l=en_US&t=[timestamp]/http://cdn1.eyewonder.com/200125/754192/985928/NOSCRIPTfailover.jpg" height="250" width="300" border="0" alt="Click
Here!" />

CBS and Video Skins

2008-06-04T13:09:00.000-07:00

http://online.wsj.com/article/SB121254304702343677.html?mod=dist_smartbrief

Embed Documents on Blogs and Websites

2008-05-05T16:46:00.000-07:00

Here is a cool site I just found to add documents to the blog:
http://www.docstoc.com/

Here is an example of how it looks:
http://mashable.com/2008/05/05/iab-video-ad-guidelines/

Blockbuster getting sued

2008-04-17T16:32:00.000-07:00

Careful not to participate in Facebook's Beacon program und makeing sure we understand the private data that's been changed.

In the lawsuit, quietly filed last week, Dallas County resident Cathryn Elaine Harris claims that Blockbuster violated the federal Videotape Privacy Protection Act by sharing information about her movie rentals and sales with Facebook without first obtaining her written consent.

Harris is seeking class-action status, and is asking for at least $2,500 for each violation of the statute, a 1988 law passed after a newspaper obtained the video rental records of U.S. Supreme Court nominee Robert Bork.

When Facebook launched Beacon last November, the platform told members about their friends' e-commerce activity at Blockbuster and other sites. Initially, the program operated by default, meaning that unless members opted out, their rental information was sent to other Facebook users as part of Facebook's ad program. Harris alleges that this type of ad violated the federal video privacy law.

More:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=80839&Nid=41637&p=941990

Sound bites that might come handy one day

2008-03-24T09:24:00.000-07:00

Call them widgets, gadgets, or wadgets, but businesses such as Kraft Foods, Nissan, and American Express are building brand identity using these software applications that can be embedded in a Web page or downloaded to a computer desktop.
"Widgets hold an interesting creative possibility to create a conversation with consumers," said Jeff Williams, associate director, creative, at Digitas, while speaking with three other widget experts at a Search Engine Strategies New York panel discussion this week.

While popular gadgets feature games and entertainment (Bejeweled, Tetris) or utilities (personal finance calculators, world clocks), advertisers are starting to build and promote their own applications

"Everything we can do as a Web site can be done with a gadget ad," he said. These tools can serve an assortment of marketing objectives, from lead generation to awareness building. He also offered up some best practices: keep ads under 40K, limit animation to under 15 seconds, create an easy-to-click outgoing link, and underline the link so it stands out.

Said Digitas' Williams: "You want to create an in-page experience as much as possible. Just having a widget that links to your [home] page, that's a glorified link. No one's going to buy it."

from: http://clickz.com/showPage.html?page=3628832

Kraft Recipe Widget - Idea for Chow

2008-03-24T09:18:00.000-07:00

http://www.kraftfoods.com/kf/media/RecipeWidget.htm

Nissan Live Traffic Google Gadget

2008-03-24T09:15:00.002-07:00

http://tinyurl.com/2s4922

Widget Idea for UrbanBaby

2008-03-20T10:35:00.001-07:00

Dart Widget - Widget Advertising is Hot

2008-03-20T10:25:00.000-07:00

Web 3.0, or the semantic web - the intelligent web

2008-03-18T18:08:00.000-07:00

http://venturebeat.com/2007/10/21/what-is-web-30-its-web-20-with-a-brain/

CBS Local Ad Network

2008-03-18T16:39:00.000-07:00

CBS Local Ad Network, created by syndicating CBS local news content to local bloggers and social media Web sites. In exchange for publishing the CBS news widgets and links to local CBS video and text news, local sites receive a portion of the ad revenue sold by the CBS stations.

More: http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003726377

Widget Worthiness

2008-03-04T08:39:00.000-08:00

We suggest four simple tests to see whether widgets are right for you:
• Will your widget reach hunters and not doers? Hunters still exist online; that's why Google pay-per-click campaigns continue to work well. The trick is finding the audience when they are in that mindset.
• Will your viral application reach the right target? A recent "viral video" by the British skin products company Elave showed nude people walking around talking about eczema medication. Provocative? Yes. Viral? Of course. But we're certain the ad reached the wrong demographic: Young men looking at risqué models, not women shopping for skin ointments.
• Does your product lend itself to engaging consumers? For example, if you sell mortgage refinancing, it may make sense to launch widgets that give users a chance to sort through rates with an interactive tool. The key here is getting people to engage with your core message, not just the clever widget.
• Can you launch a widget even if it doesn't go viral? If you can afford to spend thousands of dollars on a widget application and have it go nowhere, fine. But when it comes to turning ad dollars into new customers, the widget may be no more effective than any other form of advertising.

Entire Business Week Article: http://tinyurl.com/3853bp

I was here

2008-02-26T11:21:00.001-08:00

Free Widget-Tracking Tools - Quantcast

2008-02-25T13:06:00.000-08:00

Quantcast, the website tracking service, is now offering free widget metrics as part of its free beta options to users.
Now included in the Quantified Publisher Program, Quantcast will measure flash-based media, including videos and widgets that have been placed on other websites. For now, Quantcast will offer metrics for the number of “plays” each widget gets, as well as the amount consumed, and the category. Future upgrades for this widget-tracking service will include the ability to measure frequency, distribution, demographics and lifestyle assessments to offer a more complete picture of the people that are utilizing your widgets.
With the increased use of widgets, for personalized start pages as well as existing social networks and desktop use, it’s very important to have a comprehensive measure on how these widgets are being distributed and used. This comes into play from a business and marketing perspective. Clearspring, Widgetbox and Musestorm also offer widget-tracking services.

Widget Analytics

2008-02-25T12:45:00.000-08:00

http://widgetanalytics.wordpress.com/2008/01/29/widget-analytics-social-network-stats-versus-my-widget-platform/

Scion Widget Ad on Gamespot

2008-02-21T14:35:00.000-08:00

check it out: http://demos.interpolls.com/demos/scion/gamespotwid.html
produced by Interpolls.
We even got a bit of press for running it:
http://clickz.com/showPage.html?page=3628477

Clearspring and Gigya on Why widgets are worth watching

2008-02-21T10:13:00.000-08:00

http://www.imediaconnection.com/content/18254.asp

To make Widgets Successful

2008-02-21T09:53:00.000-08:00

http://www.imediaconnection.com/content/18419.asp

Policing:
....many of the successful widget platforms provide feedback mechanisms where the community at large can comment and vote on widgets, such that the crummy ones get buried and the great ones are given top billing. They also build in reporting mechanisms so that bugs or malicious code can be quickly discovered and removed.
Without a system for self-policing, widget platforms are doomed to repeat many of the same mistakes as email.

Standards
Bill of Rights that contains some basics, such as the notion that when a user tells a widget to uninstall itself, the widget should do so. Another might state that widgets can't use contact information without permission. Much like email, widgets could soon become things people want to protect themselves from, rather than engage with.

Prioritizing messaging above utility
The best widgets extend utility to the people that install them. Messaging is a secondary concern, if a concern at all. If marketers fail to realize this, we could flood widget directories with thousands of useless widgets, killing off the widget ecosystem.

Crummy success metrics
Viral pass-along can be one of the measures that marketers look at in order to gauge the health of the campaign, but if that metric is overemphasized, designers will start designing to fulfill on the metric, delivering "success" at the expense of compelling utility. No tricks to get users to send it along!

eMarketer numbers on Widgets ad spending

2008-02-13T09:47:00.000-08:00

http://www.emarketer.com/Reports/All/Emarketer_2000368.aspx?src=report1_home

Behaviroral Targeting Standardization Effort

2008-02-12T14:49:00.000-08:00

The first meeting of the behavioral targeting standards consortium is scheduled to
happen at the OMMA Hollywood conference in March. There is a need for business process standards that would simplify the ad buying process for agencies.

Two additional guidelines cover the use of data tracking for purposes other than behavioral advertising, and notifying consumers of policy changes regarding the use of behavioral data.

The complete proposed guidelines document is available on the FTC's Web site: http://www.ftc.gov/opa/2007/12/principles.shtm