NetShelter Network and Widgets

NetShelter has mostly aggregated smaller, techie-oriented sites with names like PhoneScoop, Geek.com, and GamersHell.com. These fall into five broader categories covering mobile, games, developers, IT and consumer electronics.

NetShelter already ranks as the second most-trafficked technology news property online behind Cnet, with about 26 million unique visitors as of December, according to comScore.

NetShelter is also tapping into another Web marketing trend by unveiling a widget-based campaign. The Widget Base platform will let publishers and advertisers create microsites housing online stores, resource centers or online communities. The widgets will be promoted via branded buttons and banners throughout the network.

More:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=76202&Nid=39222&p=241154