Advertising.com and Facebook apps

Advertising.com has jumped into the widget advertising pool with a program that allows Facebook application developers to earn ad revenue.
The Baltimore company's new "WIDGNET" program enables creators of Facebook widgets to join Advertising.com's ad network, said Joel Fisher, initiative lead with the company's new product development group.
Facebook's decision this year to open its platform to widget developers not only sparked a tidal wave of new applications but also a number of efforts to help the creators monetize those apps. Earlier this week, for example, Federated Media announced a couple of Facebook application deals with advertisers, including one between HP and Grafitti Wall.

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